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Description and History

Established in 1983 as an import company specializing in small, high-quality wineries, Vias Imports Ltd. has grown in most recent years to have broad-based distribution operations that place it among the most renowned Italian wine importers in the US market, boasting one of the most outstanding portfolios in the industry.

Its mission is to educate wine lovers about the wide range of grape varietals from Italy, inviting palates to appreciate the diversity of Italian wine through the enticing experience of food and wine pairing, and guiding them in the understanding of a heritage which is particular to the Italian peninsula.

Founding partner and Chairman, Fabrizio Pedrolli was General Secretary of the International Association of Sommeliers for many years. He continues to be a respected member of the Italian Ministry of Agriculture tasting commission, responsible for D.O.C. wines. He is recognized for his in-depth wine knowledge and fine palate, and has been instrumental in putting together a distinguished portfolio representing some of the finest, small wineries in Italy today.

Vias Imports, Ltd., has its headquarters in New York City. It distributes its wines directly in the States of New York and New Jersey, and nationally through a network of 61 distributors divided into seven regions: Northwest, West, Southwest, Midwest, Southeast, Mid-Atlantic, Northeast and Florida-Caribbean

The management team is well equipped to develop strong sales growth over the next several years and the long term vision for Vias Imports, Ltd. remains committed to expanding its current image and position as an importer of exceptional products distributed to the best customers in the United States.

Luca Bigerna, a graduate of the University of Perugia, comes from a very strong international import and distribution background. After seven years with Cantoni Textile Group in Italy, USA and Hong Kong he joined Vias Imports Ltd. in 1996 as Vice President of Finance and Administration.

For the national operations the Vice-President of National Sales, Barry T. Glovitch, who has over 25 years experience in the fine wine industry, runs a team of nine regional managers and four District Managers, who are responsible for sales and development within their territory. Their high standard of professionalism and combined broad-based experience enhances the company's ability to build distribution and offer quality service.

The company has its own wholesale operation in both New York and New Jersey. The New York and New Jersey Team sales force consists of an accomplished team of thirteen, headed by the Vice-President of Metro Sales, Michele Ricci, who has over 20 years experience in the restaurant and fine wine industry and runs an operation that extends its coverage to the five counties of New York City, as well as Long Island, Westchester, Upstate New York and New Jersey.
This unique position of direct sales enables the company to nurture and establish strong relationships with some of the best accounts in one of the most important markets. Thanks to an experienced marketing team Vias Imports Ltd. receives the necessary support to develop good communication with spokespersons in the editorial world, and to promote its image through a complex network of public relations.