Who We Are Products News/Events Organization What Wine Is Links Download Research Wine and Wineries Contact You are in: What Wine Is / The Nose The Nose Intensity not necessarily in itself positive Length relatively more important General (generic description of intensity and persistence) Quality (Character) Specific Varietal aromas: Transmitted directly from the grape to the wine Fermentation aromas  (yeast) Alcohol + Esters =Fruity post-fermentation aromas (aging) Wine + Wood =Bouquet Recognition and description requires an olfactory memory capable of storing and cataloguing a considerable number of smells Important assuefaction